Oct. 25, 2022 |
Digital-Marketing

Sales Campaign for an E-Commerce Agency

Recursive Lead Generation campaigns on Facebook to target Business Owners in Surat region.

Project Result

We created and optimised facebook lead generation campaigns for BMS, a B2B ecommerce management agency, in the span of one month to generate more than 200 leads.
The campaigns were a success and resulted in arranging more than 30 business meetings and 5 client closures in the Surat region.
Some of the key strategies that we used were:

1. Defining the target audience: We made sure to target only those individuals who were likely to be interested in the products and services offered by BMS.

2. Creating compelling ad copy: We made sure that the ad copy was attention-grabbing and persuasive enough to get people to click on it.

3. Offering a free trial: We offered a free trial of the BMS ecommerce management system to those who clicked on the ad. This helped to increase the conversion rate.

4. Targeting the right geographical location: We targeted only those individuals who were located in the Surat region, as this was the area that BMS was looking to expand into.

5. Continuous optimization: We continuously monitored and optimized the campaigns to ensure that they were performing at their best.

Strategy

B2B
Paid Ads
Social Media Campaigns

Design

Assets Design

Client

Challenge

The main challenge was to make the firm relevant and to get a lot of people to see it, taking into account the assumed conversion rates for similar markets.
We had to be creative, strategic, and consistent to attract the same.

A few challenges we faced and overcame

1. Not enough reviews

Since we were a new firm and had not yet garnered enough reviews, we had to come up with creative ways to get people to write reviews. We used a combination of emails, popups and social media to encourage customers to write reviews.

2. Low conversion rates

Since we were a new firm, our conversion rates were lower than the industry average. We worked on improving our website and making it more user-friendly to increase conversion rates.

3. Lack of awareness

Since we were a new firm, we had to work extra hard to create awareness about our brand and get people to visit our website. We used a combination of online and offline marketing techniques to reach our target audience.

Biz499 did a great job handling our digital marketing campaign. They were able to increase our online visibility and sales significantly. We're very happy with their work and would recommend them to others.

Shubham Sunderka
Founder, BMS