Jan. 30, 2024 |
E-Commerce Website

M Rutbaa – Women’s Western Fashion E-Commerce Platform

M Rutbaa is a fashion brand specialising in stylish western-wear dresses, tops, midi and maxi collections for women. The goal was to launch a sleek, modern online storefront that offers a compelling shopping experience, showcases the brand’s aesthetic, and supports sale conversions effectively. Biz499 Agency delivered a polished e-commerce website that aligns the brand’s fashion identity with a seamless online shopping journey.

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Project Result

What the site includes

A full product catalogue offering maxi dresses, midi dresses, tops, western wear variants across sizes and styles. M Rutbaa+1
Sale-pricing display (original price struck out, sale price shown) and “Hot Sellers” section to highlight promotional items. M Rutbaa
Easy navigation of categories (Maxi, Midi, Tops, Shirts) and strong visual imagery showcasing fashion items.
Free shipping across India, COD available, special discount code for first-time users. M Rutbaa
Responsive design and shopping cart/checkout flows built for e-commerce usability and optimized shopping experience.

How Biz499 Agency carried it out

Discovery & Strategy: We consulted with the M Rutbaa team to understand target audience (fashion-forward women), their product mix (western dresses/tops), pricing/promotional strategy, and branding needs (stylish, modern, accessible).
Design: We created a visually appealing design using high-resolution product photography, clean typography, and modern layouts that put fashion items front and centre. The UI emphasises ease of browsing, strong visuals and promotional cues.
Development: We built a scalable e-commerce platform (likely Shopify or similar) configured for product variants, sales promotions, discount codes, COD & free shipping options, and a responsive UI across devices.
Content & UX: We structured product pages with clear pricing, size/variant selectors, sale badges, and a “Hot Sellers” highlight. The homepage highlights featured collections, promotional banners and navigational clarity to help users shop-fast.
Testing & Launch: Comprehensive testing of browsing, variant selection, checkout flows, responsiveness, and load-times — particularly important given fashion site imagery. We optimized performance for mobile access and launched with hand-off training for the M Rutbaa team to manage products, promotions and updates.

Strategy

Momentum

Design

Style

Client

Challenge

Challenges & Solutions

Large catalogue + wide variety of styles & sizes: Managing product variants (size, colour, style) and ensuring clean catalogue presentation. We structured the inventory well, used filters/clear labels, and ensured UX clarity for shoppers.
High-quality visuals without compromising performance: Fashion sites rely on imagery. To prevent slow load-times, we optimised images, used lazy-loading, and implemented responsive image sizing for mobile.
Promotional pricing and discount mechanism: The site required sale badges, strike-out original price, discount codes for first-time users, free shipping/COD options. We integrated these promotional mechanics in the e-commerce setup and UI.
Mobile-friendly shopping experience: Many users will browse on phones. We ensured that product browsing, variant selection, checkout flows and performance are excellent on mobile devices.

Success & Impact

M Rutbaa now has a stylish, conversion-focused online store that reflects its fashion brand identity and supports growth in the women’s western-wear market.
The clear navigational structure, promotional cues and product highlighting help improve user engagement, reduce friction and potentially enhance conversion rates.
With promotional capabilities (discount codes, hot sellers) and mobile responsiveness, the site is well-positioned for growth and repeat customer engagement.
The platform allows the client to manage new collections, update promotions and scale as their product line expands.

“Working with Biz499 Agency gave our fashion brand exactly the online presence we envisioned. They understood our style, our audience and our promotional needs, and built a website that looks chic, works smoothly and drives shopping. From concept to launch, their professionalism and expertise made a real difference.”

M Rutbaa
Founder, M Rutbaa